It takes more time and effort to rank a website without a blog page than it does to rank one that has one. Getting a website that does not have a blog page to rank on the first page of Google search results may sometimes be a struggle.
As an SEO professional, you may have been in that position where you were asked to optimize a website, but you were only limited to the content on the website’s home page or a few other pages.
On some occasions, the marketing team may have made their decision about the page copy, and your hands are tied to the amount of changes you can influence on the page content.
How To Rank Your Website On Google SERPs Without A Blog Page
Despite the fact that it may be more difficult to rank a website without a blog page, it is not impossible.
Below are ways you can make your website rank without a blog page:
- Using schema markup
- Including industry-beneficial online tools on the website
- Utilizing FAQ section and updating product or service description
- Building Backlinks and Directory listings
- Using Infographics and Videos
Using Schema Markup
One way you can make your website rank without a blog page is by implementing schema markup. Schema markup, also known as structured data, is a standardized format used by search engines to better understand the content and context of web pages.
Schema markup helps search engines understand the context of your website’s content.
It also has some benefits that will help improve your website’s ranking, like enhancing search results by resulting in rich snippets that are more visually appealing and increase visibility.
Including industry-specific online tools on the website
When your website does not have a blog page, including industry-specific online tools can enhance your website’s ranking and engagement.
Before you start adding industry-specific online tools to your website, it is important to understand what your target audience needs and the challenges they face in your industry. That will help you determine the specific online tools that will be most helpful to them.
Then optimize the tool page title and content around relevant keywords and make the tool user-friendly.
Utilizing FAQ Section and Updating Product or Service Description
Google loves fresh content. Adding an FAQ section to your website will give you the opportunity to target long-tail keywords and keep your content fresh. This will help you address questions related to your product or services.
The only setback with utilizing FAQs is that Google’s recent structured data update now only shows FAQ-rich results for well-known and authoritative government and health websites.
Another way you can achieve content freshness and long-tail keyword targeting is through your product or service description update. Keeping your product description fresh and capturing industry-relevant long-tail keywords helps improve your website’s ranking.
Building Backlinks and Directory listings
One way you can make your website rank with backlink building without a blog page is by reaching out to partners, suppliers, or industry associates and linking back to your website from them.
The second way is by guest posting on other blogs and linking back to your own website in your author bio. You can also participate in link exchange and add your website to directories for listing.
Another way is by participating in social media contests and including your website link to get people to visit your website and share your content.
Using Infographics and Videos
Utilizing infographics and videos to present information on your website in a visually appealing way is also one way you can make your website rank without a blog page. They can also be helpful in ranking for certain keywords if used in file names, alt texts, and captions.
Related Post: The Impact of User Experience (UX) on SEO Rankings
By following these tips, you can improve your website’s ranking on search engine results pages even without a blog page. If you need help making your website rank on Google, contact Virimark LLC; we are the best at SEO marketing.
Why is it difficult to rank a website without a blog page?
The reasons why it is difficult to rank a website without a blog page include:
- Low opportunity for providing fresh content
- Decreased ability to target long-tail key words
- Low opportunities for building backlinks
Low Opportunity for Providing Fresh Content
Based on some Google core updates, freshness of content contributes as a ranking factor. Therefore, blogging is one way you can keep your website’s content fresh and prove that you’re an authoritative source of information in a particular niche.
Without a blog, you will be limited in your options for making your website content fresh and being consistent in publishing new content.
Decreased Ability to Target Long-tail keywords
Despite the fact that long-tail keywords usually have low search volumes, they remain less competitive when it comes to ranking. A blog is one easy way to target long-tail keywords. That is because you can write blog posts specifically on those keyword topics.
Not having a blog page will limit you to ranking on short-tail keywords, which are more competitive, which means they are difficult to rank for.
Low Opportunities for Building Backlinks
Blogging can help you build backlinks. This happens by promoting your posts by participating in link exchanges and sharing them on social media and in online forums. A blog also increases your chances of getting people to like your content and link back to it voluntarily.
Remember, having quality backlinks helps increase the authority of your website, thereby improving its ranking. Having your website without a blog page may reduce your chances of backlink building.