Algorithm updates are one thing most SEO professionals dread. This is because every update comes as either a blessing for some or a penalty for others. It is a blessing to those that will experience a traffic boost and a penalty to those that will experience a decline.
For every SEO professional, algorithm updates should always be a blessing. This is because it gives traffic to those that deserve it and helps in fishing out those who are gaming the system and are ranking higher than they deserve.
One mistake most SEO professionals make is optimizing to only satisfy algorithm updates and ranking factors. And they quickly forget the fact that the main goal of SEO is to produce valuable, comprehensible, and easily accessible content for users and search bots.
This article will share with you the five best SEO tips from great SEO professionals that can keep you away from algorithm updates. These tips include:
- Ranking factors remain ranking factors only when they have not been widely implemented.
- Know that algorithm update’s goal is to improve the quality of search results.
- Reduce doing SEO to satisfy algorithm updates; rather, do SEO to satisfy searchers.
- Users also influence the search algorithm.
- You may need marketing to prove the relevance of your website.
Tip 1: A ranking factor remains a ranking factor only when it has not been widely implemented.
It is important to note that ranking factors are just baits used by search engine vendors to bring website owners to speed on what they need to provide quality search results.
One question most SEO professionals forget to ask is: What happens when all or half of the websites meet the ranking factor? For instance, if https is a ranking factor on Google search, what happens when 90% of websites on the internet implement https on their websites? Will that still remain a ranking factor? Who will rank first above the others?
The SEO tip here is that ranking factors remain ranking factors only when they have not been widely implemented. So, stop hoping to appear at the top of SERPs because you implemented all the SEO ranking factors for a particular search engine.
Tip 2: Know that the algorithm update’s goal is to improve the quality of search results.
Algorithm updates are one thing every SEO professional should be happy about, but the reverse is always the case.
Algorithm updates always work in the favor of those producing valuable content for searchers. This is done by protecting them from those gaming the system and enjoying website traffic they do not deserve.
If your content uniquely addresses searcher problems or search needs, there is no need to worry about algorithm updates, as they will always be in your favor.
Therefore, remember that algorithm updates’ goal is to improve the quality of search results. So, focus on producing quality content for searchers.
Tip 3: Reduce Doing SEO to Satisfy Algorithm updates; rather, do SEO to Satisfy Searchers
One irony about SEO is that the majority of SEO professionals focus on optimizing to satisfy search algorithms, while search engine vendors focus on updating their search algorithms to satisfy searchers.
The only problem with doing SEO to satisfy search algorithms is that your optimization stops where algorithm update requirements end. That implies that you may be penalized during the next update.
On the other hand, optimizing for searchers will always keep you ahead of algorithm updates. That is because you will be pursuing the same goal as search engine vendors and will probably be ahead of them.
Therefore, instead of looking for a way to satisfy recent algorithm updates, focus on understanding what your audience wants and creating content that can solve their needs. Then make the website where the content will be shared user-friendly.
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Tips 4: Searchers or users also influence the search algorithm.
This particular tip helps emphasize more why you should focus on optimizing for searchers.
The Google search algorithm also takes cues from searchers’ interactions to determine how relevant a website is.
The search queries they used when they clicked on your website may influence your website’s ranking for similar queries.
The amount of time they spent on your website after clicking on it may indicate whether the content was relevant or not.
The number of times they share the content on social media or on other websites as external links gives a clue to the website’s relevance.
Therefore, your goal as an SEO specialist should be to win the hearts of searchers and leverage their actions on your website to influence the algorithm.
Always remember that searchers also influence search algorithms, so focus on optimizing for them.
Tips 5: You may need marketing to prove the relevance of your website.
It is important to know that it is not only websites with high-quality content that rank on the SERP. Sometimes, websites that have become household names rank also with shitty contents.
This happens because searchers tend to trust content from such websites, and they click on them without a second thought. From our tip-four explanation, you can understand how that could influence ranking.
Therefore, in order for you to enjoy such leverage, you may need marketing to prove the relevance of your website.
When you think that your SEO effort is not producing the result you deserve, try using other marketing options to improve your website’s relevance.