Search engine optimization (SEO) is often seen as the holy grail of digital marketing. Business owners invest time, effort, and money expecting to see steady growth, more clicks, and ultimately, more customers. Yet, a frustrating pattern frequently emerges: traffic may rise for a short period and then plateau or decline after about three months.
For small businesses, competing with larger brands can seem daunting, especially when budgets are tight. Fortunately, affordable SEO services for small businesses exist to bridge this gap, offering cost-effective, modern strategies that deliver tangible results without draining resources.
Algorithm update is one thing most SEO professionals dread. This is because every update comes as either a blessing for some, or a penalty for others. It is a blessing to those that will experience traffic boost and a penalty to those that will experience a decline.
We are in a new era of search. For that very reason, businesses need a new SEO content strategy to survive the generative AI disruption coming. Websites are going to be losing traffic and there will be a revenue drop for website content creators.
Generative AI will make content creation easier and in turn increase content availability. This means competition for website traffic will increase as well. Also with the recent Google announcement of Search Generative Experience which is already in its experimental stage, there will be a decline in website link clicks on search engine results pages (SERP).