SEO for fitness and wellness websites

Three Simple SEO Hacks for Fitness and Wellness Websites That Works

After reviewing the work of some SEO professionals in the fitness and wellness industry, we found three simple common SEO hacks that they used to improve their fitness and wellness websites traffic and click-through rate (CTR).

Before we discuss the three hacks they used, it will be great if we take a look at some key facts about the fitness and wellness industry and why optimizing SEO for fitness and wellness websites is so important.

Health, Fitness, and Wellness Industry Facts for SEO

Studies have shown that the fitness and wellness industry is projected to reach $6.99 trillion by 2025. While the global online fitness market was valued at $16.4 billion in 2022, it grew to $21.82 billion in 2023.

The global online/virtual fitness market alone has been projected to reach $250.7 billion by 2032.

According to Steve Theunissen of the GymDesk, 2020 witnessed a great rise in online training, home gyms, and an increase in focus on exercising to improve immune function and inner health. He also mentioned that the trends continued on into 2021 and 2022, with more and more digital fitness options being made available.

According to 2023 studies by Statista, there are already an estimated 1 million websites in the health, fitness, and wellness industry.

What this means for SEO is that there are great opportunities and competition when it comes to SEO in the fitness and wellness industry. Therefore, there is a need for businesses in the health, fitness, and wellness industries to increase their SEO efforts in order to benefit from the predicted future fitness and wellness industry growth.

Three Hacks For Optimizing SEO for Fitness and Wellness Website

Below are proven SEO hacks used by SEO professionals in the fitness and wellness industry to improve their online traffics and CTR (click-through Rate); 

  1. Utilizing free online health and fitness tools to boost CTR
  2. Using SMS marketing to boost local SEO
  3. Targeting relevant keywords and utilizing specific landing pages

1. Utilizing Free Online Health and Fitness Tools to Boost CTR

If there is an industry where adding beneficial online tools to your website will increase your SEO performance, then it will be in the fitness and wellness industry.

A study of the work of some SEO professionals has proven that adding online health and fitness tools to your fitness and wellness website can increase website traffic and click-through rates.

Examples of tools to add to your health, fitness, and wellness websites to improve SEO traffic and click-through rates include online fitness calculators like body mass index (BMI) calculators and calories calculators; online nutrition trackers like tools to help those trying to lose weight, gain weight, or build muscle; and online workout libraries like a library tool or ebook that has a variety of workouts one can do with or without fitness equipment.

One challenge most SEO professionals face when it comes to adding such online tools is their development and budget. Therefore, if you are wondering how you can develop these tools without breaking the bank, using platforms like Codecanyon will be of great help.

2. Using SMS Marketing to Boost Local SEO

Studies have shown that, aside from search terms relating to searches for online health and fitness tools, local searches like “personal trainer near me” are another search term that gains a high level of CTR in the health and fitness industry. Research has also shown that people tend to search for fitness and wellness businesses online when they are looking for businesses that are close to them. Therefore, the need to improve local SEO for fitness and wellness cannot be overemphasized. It helps to improve website visibility in local search results.

A strategy SEO professionals in the fitness and wellness industry have used over time to improve their local SEO ranking on Google has been to improve their Google My Business (GMB) listing.

One of the hacks SEO professionals now use to improve their GMB listing is by encouraging customers to leave reviews on their GMB page through SMS marketing.

Reasons why the review encouragement by SMS marketing hacks works for local SEO and GMB ranking are because reviews give trust and authority signals and can help improve the GMB listing’s visibility and CTR. Another reason is the high open rate of SMS by users.

One way to make this hack even more effective is by offering incentives to customers who leave reviews and responding to both positive and negative reviews.

Therefore, using SMS marketing to encourage GMB reviews is the second hack some SEO professionals in the fitness and wellness industry have used to improve their local SEO results.

Using SMS Marketing to Boost Local SEO

3. Targeting Relevant Keywords and Utilizing Specific Landing Pages or Blog Posts

According to Bing search data, the most searched terms in the fitness and wellness industry are related to health, fitness, workouts, mental health, and coping strategies. With terms like health and fitness and body weight workouts having about 18000 to 33100 searches per month, and terms like how to stop a panic attack having about 74,000 searches per month,

Also, according to Google search data, the term fitness has over 1 million searches per month in the United States alone. While search terms with specific fitness goals, like how to build muscle, have over half a million searches per month in the US,

Utilizing specific landing pages or blog posts to target people searching for such specific search terms is one hack SEO professionals use in the fitness and wellness industries to grow their reach and reach more potential customers. Knowing the most popular search terms will help you understand the trend and target exact and closely related search terms.

What is SEO for health, fitness, and wellness?

SEO stands for search engine optimization, which is the process of improving the visibility and clickability of website URLs on the search results pages of search engines like Google, Bing, or Yahoo. It also involves an increase in the possibility of websites being recommended in the chat or search results page of generative AI or search-generative experiences tools.

SEO for fitness and wellness is simply search engine optimization that is focused on websites in the niche of health, fitness, and wellness-related topics, products, or services.

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