Ongoing Online Marketing Guardrails for Service Businesses
If you are already paying for websites, SEO, or ads and are unsure what is actually working, we sit on your side of the table each month to protect your budget and make informed decisions.
- We read the reports with you and translate them into plain language.
- We ask the questions your agency or freelancer might avoid.
- You get a simple “keep, fix, or stop” view of your monthly spend.
No long-term contract. Start with one month and see if it brings clarity.
Is Ongoing Guardrails a Good Fit for You?
This is for service businesses that are already spending money online, not just thinking about it. Check what sounds like your situation.
Your Fit Check Result
Start by checking the boxes that match your current situation. We’ll help you see if ongoing guardrails make sense for you.
Boxes checked: 0 / 5
What We Actually Do For You Every Month
You don’t need another dashboard or five new logins. Each month, we review what you’re already paying for, ask the right questions, and help you decide what to keep, fix, or eliminate.
Step 1 – Check the real numbers
We look at what actually happened: leads, calls, contact forms, and booked jobs – not just impressions and clicks. We line this up with what you spent.
Step 2 – Read the reports with you
We open the reports your agency or platforms send, translate them into plain English, and flag anything that looks unclear, padded, or misleading.
Step 3 – Decide keep, fix, or stop
Together we decide what should continue as-is, what needs an adjustment, and what is not worth paying for anymore based on your goals.
Step 4 – Plan the next month in plain language
Before more money goes out, we set a simple, written plan: what you’re paying for, what you’re watching, and what has to change if results don’t improve.
Ongoing Guardrails FAQs
You don’t have to know the correct language to ask for help. These are the questions most business owners ask us before they start working with us.
What do you actually do that my agency or freelancer doesn’t?
Most agencies and freelancers are paid to “do the work”: run ads, post content, build pages, and send reports. We are paid to sit on your side of the table and make sure what they are doing makes sense for your business.
That means we read reports with you, ask questions they may avoid, compare results to what you’re actually paying, and help you decide what to keep, fix, or stop. We don’t replace them; we protect you while you work with them.
How much does Ongoing Online Marketing Guardrails cost?
Ongoing Guardrails is a flat monthly consulting fee, not a percentage of your ad spend. For most local service businesses, it typically falls in the low hundreds per month, depending on how many channels we’re watching and how often you want to meet.
After your Clarity Call, you get a simple written quote (no long-term contract) so you can decide if the value makes sense for your budget.
Do you take over my marketing or talk directly to my agency?
You choose how involved you want us to be. For some clients, we only meet with the business owner, review reports together, and help them prepare questions to take back to their agency or freelancer.
For others, we’re copied on emails or join calls so we can ask the hard questions directly. Either way, you stay in control; we are there to help you make confident decisions, not to take over your marketing.
What if I don’t understand the numbers or “tech stuff” at all?
That’s exactly when this service helps the most. You don’t need to know what CPC, CTR, or “conversion rate” mean.
Our job is to translate all of that into plain language: “This is what your money did last month, this is where it’s leaking, and this is what we recommend you change.” If you can talk about your business in normal words, we can handle the rest.